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Interested Party:  Facebook
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In the release — credited to research scientist Khalid El-Arini and product specialist Joyce Tang — Facebook defines clickbait as “when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see.”

Translation: If a headline starts off with “You’ll never believe what …,” there’s a decent chance it’s clickbait.

El-Arini and Tang note that these types of stories tend to promise a lot, and thus get a lot of clicks despite not being informative or useful. Because they get so many clicks, they can overwhelm a user’s news feed at the expense of friends’ updates and more relevant content.

Facebook  FB 1.18%  doesn’t say exactly how they will keep clickbait out of newsfeeds, but the release notes that it can tell if a story is indeed clickbait my measuring how long users spend on the page when outside of Facebook, or by looking for stories that have lot of clicks, but not a lot of likes.