Ticket #3174 (new)

Opened 8 months ago

But it will never come to that

Reported by: "Lowers Cholesterol Level" <LowersCholesterolLevel@…> Owned by:
Priority: normal Milestone: 2.11
Component: none Version: 3.8.0
Severity: medium Keywords:
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But it will never come to that



sed postcard stills of two prominent elements of the film and Dutt's life: the first showed a still of Kapoor begging on the streets in order to buy a bus ticket to meet a friend, whilst the second presented him at the premiere of his debut film Rocky, just three days after losing his mother to cancer. Aside from poster releases, marketing was also successful through "Sanju-style lip sync and face filters and post videos to win prizes" across social media. Actress Karishma Tanna also released a still of herself with Kapoor and Kaushal on 20 June, confirming that she would be appearing in the film in a "fun song" with the two actors. On 19 July, the song was released as Bhophu Baj Raha Hai which didn't make it to the final cut, though was released promotionally on YouTube.

On Father's Day, the makers released second teaser of the film, starring a clip of Kapoor and Rawal essaying the father-son bond between Dutt and his father. The clip was promoted along with the hashtag "#JaaduKiJhappi" (the magic of a hug), a line made famous by Sanjay in Munna Bhai M.B.B.S. A third teaser of the film was released on 22 June presenting Kapoor playing Dutt as Munna Bhai. Kapoor also promoted the film by making a rare appearance on social media as he took over the Twitter handle of Fox Star studios and was involved in a live tweet session with fans and shared personal childhood pictures of himself during Father's Day.

Shikha Kapur, CEO of Fox Star Studios stated that the marketing "objective was to build conversations and scale" without [defining the film's] target group by age and geography but by affinities and behaviours online. She further mentioned that the "crux of the marketing narrative" was that the film is "of a man who lived many lives in one life and a story that is so unbelievable that you almost want to pinch yourself and ask if it really happened". Saurabh Uboweja, international brand expert and CEO of Brands of Desire, stated that [the marketing campaign is about] "the ability to engage, crack some jokes and have fun backed by very strong messaging" which is why "less than 10%" of budgeting has been spent on marketing compared to a usual big-ticket Bollywood film that would spend 20–25% on. He also mentioned that "making Dutt appear flawed, yet sensitive and relatable is also a means to reach out to a generation for which the actor is past his prime" and to "drive entire families
 " out to watch the film.

Activist Prithvi Mhaske raised objection over the toilet leakage scene shown in the trailer of the film through a letter sent to the Central Board of Film Certification (CBFC). The letter stated that "the government and authorities are taking a very well care of all the barracks of the jails" indicating that "this particular scene will make a bad impression about the jails and jail authorities of the Indians". On 25 June, it was reported that the censor board had cleared the film and finalised it for release in India. There has been one scene involving the overflowing toilet from Dutt's jail cell to be removed and a few dialogues. Social activist Gaurav Gulati also filed to the National Commission for Women believing the film "contains derogatory words for women" to which sex worker's "identity  being demeaned". Despite being cleared by the censor board in India, the film was granted a 15 certificate in Great Britain due to "drug references, drug misuse, infrequent strong sex referen

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